Mocha Joe is an entrepreneurial coffee discovery platform I am currently building across app and website design. As a coffee enthusiast, the concept was created to turn that passion into a digital experience that helps users discover coffee shops in a more intentional and interactive way.

The platform allows users to explore cafés based on vibe, location, and experience, while also supporting local coffee shops through increased visibility. Users can review cafés, save favorites, discover hidden gems, and build personalized coffee-based travel itineraries.

In developing Mocha Joe, I am focused on building the brand identity, user experience, and overall platform structure, including layout, features, and visual direction. This project translates academic learning into a real entrepreneurial venture, combining branding, design, and strategy to create a user-centered digital experience.