Public Relations & Outreach Experience
This page highlights my experience in public relations through academic coursework and my role with the Creative Student Agency at Vanguard University. As a Public Relations minor and member of the CSA founding class, I’ve developed skills in writing, media relations, campaign planning, and strategic messaging through hands-on, team-based projects within a structured, agency-style environment.
PR Minor | Academic & Applied Experience | Creative Student Agency Founding Class
Featured PR Projects
Integrated PR Campaign Project
This integrated public relations campaign was developed as part of a two-semester PR course at Vanguard University, in a team-based, agency-style environment under our mock student agency, J.JEV PR. Our team worked in direct contact with the founder of the Jessie Rees Foundation, Erik Rees, maintaining weekly communication to align on goals and deliverables for the 6th Annual Night of Joy event.
The project included the creation of key PR materials such as press releases, media and TV pitches, news releases, and calendar announcements. It reflects my experience in strategic messaging, client communication, and collaborative campaign development within a structured PR setting.
Jessie Rees Foundation – 6th Annual Night of Joy Event | Public Relations Campaign
Creative Student Agency (CSA) – Vanguard University
I was part of the founding class of the Creative Student Agency at Vanguard University, which launched in Fall 2025. I contributed to the early development of the agency, including helping establish the agency name (Palm 55), branding direction, logo concepts, and initial color palette and visual identity.
My involvement included team-based brainstorming, collaborative meetings, and early outreach conversations, including discussions with professors and local professionals to help shape the structure and direction of the agency. I also supported foundational ideas around marketing, communication, and organizational development as we prepared the framework for future growth.
As Senior PR & Outreach Lead, I worked across a creative team environment, contributing ideas and supporting early-stage strategy, branding, and communication development.
Founding Class | Senior PR & Outreach Lead